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Hitsville EQ Collection
Hitsville EQ Collection

Hitsville EQ Collection

Give your tracks the sweet sound of Motown.

  • Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
  • Shape sounds quickly with a seven-band graphic EQ
  • Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
  • Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Runs natively on your macOS or Windows computer, or accelerated on Apollo audio interfaces or UAD Accelerators. View full system requirements.

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Hear It In Action

Plug-In:

Hear It In Action

Hear It In Action

Plug-In:

Hear It In Action

Plug-In:

Give your Tracks the Sweet Sound of Motown

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound. Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.*

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.

Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.

Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.

What They Say

The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!

Michael Brauer

The Rolling Stones, Coldplay, My Morning Jacket

The Hitsville EQ lets you dial-in classic sounds in seconds.

Eric J Dubowsky

Flume, Odesza, Weezer

The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!

Tony Platt

AC/DC, Iron Maiden, Bob Marley

Frequently Asked Questions

No. These plug-ins run natively on your computer. No UA hardware is required.

Yes, 14-day plug-in demos are available. Find eligible plug‑ins

We provide three activations per license. We support activation on your computer or on an iLok USB key.

For every UAD plug-in that supports native and Apollo/UAD-2 versions, you get a license for both upon purchase, or the option to get it through an upgrade.

Native plug-ins are supported on macOS and Windows systems. See our Native UAD System Requirements article for full system requirements. An iLok account is required for managing your native plug-in licenses. We support iLok USB keys for portability, but one is not required.

Check our Knowledge Base for additional questions

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*Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.